New cooperation between USD and Vermillion benefits students, community
The Vermillion community and the University of South Dakota have been working together on a number of projects throughout the summer to improve campus life for students, as well as to reinvigorate activity throughout the city.
One of the most prominent projects to come from this partnership is the Vermillion Downtown Cultural Association.
Thanks to the VDCA, the two Vermillion theaters will be getting a face lift and hopefully see more activity with new student programming. This is a really exciting project, as student interaction with downtown businesses can always be improved and this helps bridge together the USD and Vermillion communities.
Another new partnership between USD and area businesses is the Vermillion Cup Club, a program that allows Vermillion businesses to offer USD students discounts and deals.
As a college student, discounts around town are always great. It doesn’t matter exactly how much the deal is worth or what the product is, we just like to save money where we can.
It’s great to see a joint effort between the two entities to make USD and Vermillion a more vibrant place to call home. The city and university depend on each other in numerous ways, and they need to work together to support and promote each other.
These new projects are a great way for USD students to save money and to get involved with the community, but they are also good for the businesses.
Participating businesses will draw in new customers, which in turn could boost the city’s economy. This new partnership, along with the influx of student customers, could also help businesses fill open job positions.
With the start of these new projects, the city and USD need to actively promote and keep them fresh for this to be successful. Students need to be informed and educated on the Vermillion Cup Club and about new programming at the movie theaters and downtown area so they can take advantage of these opportunities.
Without proper promotion, these programs could end up at the wayside, similar to the way Coyote Cash has lost some of its charm and excitement among students and businesses in the years since its inception.
The more successful these programs are from the start, the more potential they have for growth in the future, which in turn is good for students, the university and Vermillion.
