RAPID CITY, S.D. (AP) — The trial for a four-year-old trademark dispute between Sturgis Motorcycle Rally Inc. and Rushmore Photo and Gifts and Wal-Mart Stores Inc. is underway in Rapid City.
Sturgis Motorcycle Rally Inc. is suing Rushmore Photo and Gifts and Wal-Mart over its Sturgis trademark. Attorneys made their opening statements on Tuesday, and the trial is continuing on Wednesday.
KEVN-TV reports ( ) that attorneys for the group say the trademark helps pay for the annual motorcycle rally and it’s a necessary protection so the city can make money.
Attorneys defending Rushmore Photo say Sturgis is geographically descriptive and shouldn’t be trademarked. They claim the group is overstepping and preventing stores from using “Sturgis” in reference to the rally in any way.
The trial is scheduled for 10 days.
Information from: KEVN-TV,