According to several headlines for more than a year, millennials come off as a generation of ruthless serial killers.
And I have to wonder why the writers’ and editors’ of these articles feel the need to imply this.
Mashable published a list of 70 things millennials have killed, which written by Chloe Bryan back in July. From movies, to the anti-aging industry to the American Dream, millennials have clearly mastered their destructive abilities.
The very first industry that Bryan lists is beer. Business Insider published an article on July 24, 2017. Its first sentence states, “Millennials aren’t drinking enough beer to keep brands afloat.”
Business Insider said “younger consumers” are choosing to drink less alcohol and are choosing wine when drinking.
Bryan’s list, oddly enough, places the wine industry number 15 on the kill list.
The article Bryan links to in her list from Quench supports Business Insider’s notion that millennials are choosing wine over beer.
I personally prefer a nice chilled glass of Canti moscato at home. When it comes to going out to a bar, I’ll go for a mixed drink or a cocktail.
The few times I’ve gone out to drink this semester, I’ve seen enough USD students to presume that millennials aren’t killing the beer industry.
And if we are, it’s because we’ve found our drink of choice.
One industry that has suffered the worst summer in 25 years is the movie theater industry.
Back in 2016, the New York Post published an article that states millennials are ruining the movie industry. The reason the New York Post gave: millennials dislike going to movies because theaters are anti-cell phones.
Red Tea News suggests part of the problem is the originality of the movies being released. “Thor: Ragnarok” is the most recent movie from the Marvel Cinematic Universe (MCU) released and is the 17th movie within the MCU.
Although I enjoyed the most recent installment in the MCU and am looking forward to the “Justice League” movie coming out this week — I’m personally feeling superhero movie fatigue.
Destroying industries like such as the beer industry and movie industry is impressive. Yet, the usage of the descriptors of “destroying” and “killing” when it comes to millennial’s impact on the economy is more impressive.
The reason why it’s impressive is due to how newspaper and magazine reporters and editors are using descriptors like “killing” to gain readership.
Boss Magazine points out how in contrast, the New York Times ran a similar article with the headline “Cereal, a Taste of Nostalgia, Looks for Its Next Chapter.”
This explains the obsession of linking millennials with the decline of industries.
I imagine news sources such as Mashable and Business Insider gain an increased readership on some articles.
I will personally stick with news sources like the New York Times, because they don’t rely on the antic of creating a somewhat biased headline towards a generation just for readership.