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‘Right To Publicity’ Bill Must Pass Senate In Last Week

Associated Press0

PIERRE, S.D. (AP) — A bill that would establish a “Right of Publicity” in the state needs to be heard this week if it’s to become South Dakota law.

Rep. Elizabeth May is pushing the measure that would prohibit the unauthorized commercial use of a personality’s right of publicity.

South Dakota Public Broadcasting reports ( ) that May drafted the legislation because some constituents want to put a museum on late American Indian Movement leader Russell Means’s ranch.

She says for that to happen, the state has to have a right of publicity law in place, protecting things like a personality’s name, voice, and likeness from being used in the commercial setting without that person’s permission.

The full House and a Senate committee have passed the measure. It still needs to pass the full Senate.

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Information from: KUSD-FM,

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